The LEGO community gathers online at the LEGO Users Group fan site, LUGNET, and collector site Peeron. Fans helped create the new LEGO Hobby Train set, and the company intends to rely heavily on user-based design going forward. LEGO stands out among toy companies for its close relationship with its fan base. PDF) described the brand as “a synonym for creative building experiences and roleplaying, which makes learning fun, as children learn through play.” There have been over 2,000 different products. Bricks are manufactured to tolerances of two micrometers LEGO bricks made in the 1950s still interlock with bricks made yesterday. LEGO makes 15 billion blocks annually of 20 different materials in 55 colors. LEGO also founded the world’s largest maker of architectural signs, Modulex. The company retains its LEGO retail stores, where you can buy bricks in bulk, like raisins.
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The company has just weathered a dire financial crisis and, thanks to its Star Wars license and Bionicle toy line, is regaining profitability – at the cost of 1,200 jobs, factory closures and sale of a 70 percent stake in its four LEGOland theme parks. Learning the range of LEGO game activities, even the most jaded gamer may say, with strong emotion, “Huh!”Ī family-owned company founded in 1934 in Billund, Denmark, The LEGO Group is the world’s sixth-largest toymaker, with 2005 revenue of US$1.1 billion. And LEGO is now joining a growing field of blocky online games. Some games are robotic contests and trials employing the LEGO Mindstorms sets beloved of young engineers everywhere. Many LEGO games use real building blocks and minifigs as tabletop miniatures. Sure, you’ve seen the LEGO Star Wars computer games – at The Escapist Daily, no less – but they’re only the tip of a huge thermoplastic iceberg. In addition to esoterica like The Brick Testament (a retelling of Bible stories using LEGO mini-figures, or “minifigs”), the LEGO Bandit and an introduction to brickfilm, the portal offers a decent list of LEGO-related games. LEGO bricks tower high in geek culture, as shown by the extensive LEGO Wikipedia portal. Did your 52 LEGOs get lost in the mail? Then you’re missing a lot of games. Since 1958, The LEGO Group has sold over 300 billion plastic toy building bricks, an average of 52 bricks for every person in the world.
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